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SEW Weekly: Successful In-House SEO Strategy & Google Paid Search Updates

What happened on SEW weekly last week? Special guests from AOL and Covario shared tips and tricks for more effective in-house SEO; show hosts discussed the leak of 1.1 million Facebook user IDs and...

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Google Penguin: What Lurks Beneath the Surface?

Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have...

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How to Master Working With Bloggers

Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will help you understand what motivates bloggers and persuade...

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The 16 SEM Managers You’ll Meet During Your Career

During your career, you’ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting characters – the oversharers, the...

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7 Questions To Expect From Your New PPC Manager

So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in house but want someone to manage your program full time. Either way,...

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Top 10 Countdown: Vital Online Marketing Tools

Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make...

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The Mayan Apocalypse Rules for Marketers

A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way).

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Super Bowl Advertisers Can Learn Lessons from Social Video Trends

Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and...

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Google Grants: An Introductory Search Advertising Guide for Nonprofits

Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set up and run your ads, and some examples of how you can...

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Google Ads Coming to Yahoo Sites

Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to display...

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‘Do The Jingle’ YouTube Contest Generates More Than Jingles for SafeAuto

Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad...

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Freeing Analytics from Your Digital Agency’s Closet

Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to...

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Marin Software Files for IPO

While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more...

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SES New York Keynote Speaker Says Internet is TV’s Best Friend

According to Mike Proulx, the Internet has become TV’s best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the...

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3 More Big PPC Mistakes Even Pros Make & How to Fix Them

Mistakes aren’t bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here’s hoping you can avoid these blunders involving geotargeting, keywords, and conversion and tracking –...

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5 Signs You Need a New PPC Agency

During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team...

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The Search Agency Launches Local Search Campaign Management Platform

The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.

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A Guide to Google's Think Insights

Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers....

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YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also,...

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Big Brand Facebook Ad Image #FAILs

Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to be learned, what they could do different, plus some brands...

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